Abstract Among the five major factions in different styles and different genres, the Sandvik Group includes Coromant, Walter, Seco, Vannet, Safety, and Dormer. The Efficiency Center is the original concept of Sandvik Coromant in the field of metal processing. There are 27 efficiency centers in the world...
Different styles and different genre competition Among the top five factions, the Sandvik Group includes Coromant, Walter, Seco, Vannet, Safety, and Dormer. The Efficiency Center is the original concept of Sandvik Coromant in the field of metal processing. There are 27 efficiency centers in more than 20 countries around the world.
Although the mountain specialties are the leader in the global tool market, Kenner, Mitsubishi and IMC are all “two strong competitorsâ€. Not long ago, IMC CEO Jacob Harpaz said in the opening ceremony of the second plant of Teguque: "IMC Group is the second largest tool manufacturer in metal cutting in the world, so it ranks first and second in many fields. "The ambition of the top spot in the global industry is beyond words."
Although foreign brand knives have flourished in the Chinese market, over the years, the Chinese market has also achieved outstanding enterprises such as Zhuzhou Diamond, Xiamen Golden Heron and Zheng Diamond. Together with the original four major tool factories, there are about 10 backbones. Enterprises have completed the transition from traditional knives to the modern tool industry, and they have developed better year by year, and they have entered a period of rapid growth.
However, China's annual import of tools accounts for about one-third of the total market, and all of them are modern and efficient tools. Among the domestically produced tools, only 10%-15% are called modern high-efficiency tools. This shows that while China has become the world's most promising tool market, the high-end market is occupied by multinational companies, and the development of domestic tools has a long way to go.
Selling tools is selling services
As with machine tools, customers who purchase tools do not only need the tool itself, but also the perfect cutting requirements. Therefore, for the tool manufacturing enterprise, the sales tool can not only describe the performance index of the simple tool itself, but also study the material of the workpiece to be processed by the customer, and combine the cost to give a system solution.
The current situation is that customers expect a certain percentage of annual cost reductions, but the demand for services is always improving. Jinmo Tool Network research found that this year's situation is not good, the company's performance decline is about 20%, and the psychological expectation of customers to increase and increase is also increasing the cost of the company's operations.
The tool belongs to consumer industrial products, and the price is the weapon of the competitive market. The price cannot be higher than the similar products. Therefore, in addition to large-scale sales to flatten costs, doing a special job is also an important way for companies to obtain corresponding profits.
In fact, with the emergence of new manufacturing industries and increasing customer demand for more efficient production, today's international tool manufacturers are subdividing their own technical teams. Not only Coromant, but also other international tool manufacturers such as Iskar, Kenner, Seco, etc., from R&D to technical service team, already have mold industry group, automobile industry group, aviation industry group, MTB group, and new Increased energy industry group, medical industry group, etc.
Jiang Wende, general manager of Seco Tools (Shanghai), said that it is no longer possible to define the pros and cons of the tool brand simply by using the quality and processing performance of the product. The user's needs are to increase efficiency, reduce costs, and create profit. To help users truly achieve this, tool suppliers must not only provide good products, but also provide better service.
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