The golden rule of portal companies to increase marketing power

Products should be adapted to consumer needs With the improvement of living standards, consumer perceptions of consumers are becoming more and more mature and rational. Individual consumption is increasingly evident. Consumers' initiative and selectivity are increasing day by day. Consumers will eventually become the market for wooden doors. the host". Under such conditions, only companies that want to think of "God" will not be eliminated by the market. It is foreseeable that whose products can meet the diversified and multi-layered real needs and potential needs of consumers, and whoever gets the valuable “vote” in the hands of consumers.

Companies must clearly identify the most profitable market segments and dig deeper and intensively. Behind any market demand is the hidden potential and potential for further subdivision. Enterprises are inaction in the face of established market demand. Industry insiders suggest that the collection and analysis of market data by the wooden door companies is one of the tasks that the growth-oriented wooden door companies adapt to market changes. Grasping the lifeline of the market, the greater the market's grasp, the greater the likelihood of success. There is no market demand or market demand can not be grasped, will make the decision-making and the market demand of the enterprise far worse, and ultimately away from the consumer market.

Observing the hidden costs of the industry After a study, it was found that the cost of an enterprise should be divided into two major parts: visible and invisible. In the production and operation process, it can be said that it is an explicit cost, which can be reflected in financial data, and cannot be reflected by financial data. It can be called an implicit cost. Hidden costs can also be called corporate environmental costs. For example: countries, industries, international markets, regions, corporate culture, etc. Changes in these factors will directly affect the cost of the company.

In the hidden cost of China's doors and windows enterprises, the national cost is the largest hidden cost of the company. For example: the country’s brand status, national political system, national policy, natural environment, diplomatic relations, natural disasters, social security, national beliefs, etc., all of which will directly and indirectly bring huge costs to the business and directly affect The company's competitiveness in the international market. Chinese companies are constantly being anti-dumped by some developed countries in the international market. The rich people in China are spending huge sums of money to migrate to developed countries. The Chinese are still one level lower than blacks in European and American countries, and so on. All this is from the country. The cost of brand status.

The cost of the industry is the second largest hidden cost of the company. For example: the industry's corruption, chaotic market order, lack of protection of technical property rights, lack of standards for production and sales, difficulties in judicial safeguards, lack of restrictions on talent vacancies, high financing thresholds for enterprises, lack of protection for leading enterprises, lack of support for technological innovation, and opaque industry information , lack of product quality supervision and so on. In short, the environment of the wooden door industry will directly affect the healthy development of each company, and it will directly affect the operating costs of each company. Dairy industry's "poison milk powder incident" and home improvement industry's "designer rebate wind" are all the best examples.

Regional costs are also called local costs. Regional costs are the third largest hidden cost of wooden doors. For example: regional natural environment, living environment, cultural environment, traffic environment, location environment, market trading environment, investment policy, social security, local culture, industrial supporting conditions, etc. These factors will directly and indirectly affect a company. The operating costs. This is why thousands of companies gathered in China's Pearl River Delta and the Yangtze River Delta. They are also ceramics companies in Shandong Zibo, Sichuan Jiajiang, Jinjiang, Fujian, Tangshan, Hebei, Gao'an, Jiangxi and Other places. The reason why the brand can sell a good price.

The establishment of a scientific and sound marketing system Whether it is in the form of franchising, direct marketing or distributor agency, the domestic wooden door brand marketing network is relatively thin, and there are gaps in brand coverage and number of marketing outlets. Foreign brands often take the form of direct-operated stores and establish their own marketing system so that they can get timely market feedback and improve their products. Channel development is one of the important methods for the wooden door companies in marketing. This model is to adapt to the current market competition environment and ecological marketing.

The so-called channel is to attract dealers. The point of maintenance of market competition is the terminal network. Manufacturers must grasp distributors. However, the dealer's resources are not only limited, but also the dealer's ability is uneven. With the decline of the average profit of the wooden door industry, enterprises can no longer meet the needs of consumers' diversification and individualization by relying on single products and homogenized products. At this time, corporate marketing strategy must be based on product competition strategy to do product planning, product series, rhythm combination of punching, otherwise it can not meet consumer demand, thus undermining the stability of the market. The establishment of a scientific marketing network system is the fundamental guarantee for the effective implementation of marketing strategies.