Tile market is becoming increasingly popular

With the continuous improvement of the consumption level, people are no longer satisfied with simple decoration, but regard the ground as an indispensable part of creating the overall atmosphere of the living room, and maximize its decorative effect as far as possible. Some ceramic tile companies have also keenly captured the people's demand for this new product. They have constantly promoted new product design, broke through the original simple overall shop-floor mode, and emerged a variety of creative combination paving methods.

Different from the original simple purchase of a tiled decorative floor, people are now beginning to gradually combine the consumption of ceramic tiles. At the same time, the selection of products with different colors and materials has become a very popular ground decoration method.

Tiles affect the style of the living room. A few years ago, people did not attach importance to the ground when they were decorating. They often used a paved material tile to visually require only clean, spacious and tidy. But now, everything is changing.

Yang Wei, who lives in Haidian District, had a renovation experience five years ago. She told the reporter that at the time, he had hardly any thoughts on the ground, and even now he couldn't remember what kind of tiles he had bought. It seems that none of them focus on the tiles. Basically, they all have a light-colored product, which I think feels more spacious and bright."

At present, Yang ** will once again face the decoration, she would like to design the newly purchased three-bedroom as their favorite American style. It took them nearly a week to just select tiles for the ground. She told reporters that there are too many ceramic tile brands available on the market, and the types and colors of ceramic tiles are far more abundant than they were a few years ago. There are many decorative tiles that make them like it, so it is difficult to make a decision for a time.

Yan Nan, the planning manager of the Marco Polo brand department of Huanai Lijia Group, told reporters that people's consumption of ceramic tiles has changed obviously. From the simple pass-through to the extreme attention to the style of tiles, people have already regarded tile as an important influence on the style of living room. One of the elements.

The pursuit of comfort "Natural" tiles are popular with the previous pursuit of complex, luxurious decorative effect is different, and now people are more and more like a simple, natural, comfortable home environment, and tiles as an important decorative building materials also with the people's aesthetic changes, Reflected in product design.

The parquet is a very common way of laying tiles, but the colors of the mosaic are often too complex, giving people too much visual impact. Shi Keke, executive vice president and general manager of ceramic tile division, said that the "natural" tiles with elegant colors and soothing textures are becoming more and more popular for urban crowds with heavy workload and high pressure.

He said that based on this market demand, their products have also been adjusted in design. The reporter saw in his store that although the material of the newly-listed “Anjiu” series of tiles was made of vitrified tiles, the surface had a soft marble and jade texture, and the maximum size was 3.2 meters by 8 meters. After the paste, the texture is very uniform, such as a natural ink painting.

Although the specifications are relatively large, the overall effect of “big feed” is naturally quiet from the samples in the store. According to reports, this "grand material" is currently a total of Karacat, coffee jade, beige jade stone three models, the price of 700 to 3,000 yuan per square meter.

The company's view of product speeds up the speed of new products At present, the tile brands and types on the market are already very rich, but tile companies still maintain a relatively rapid pace of new push, some mainstream tile companies will launch one or two series of new products and dozens of models each year Different colors of tile products.

For the brand tile companies, the quality bottleneck has already been broken. In the case of product quality, it must be retained by innovative product design. Dong Xuanjian, deputy general manager of Xinzhongyuan Beijing Branch, told the reporter that the excellent design of tile products must be achieved through higher quality production processes. For example, the inkjet technology commonly used in the ceramic tile industry now allows the accuracy of texture patterns of ceramic tiles to be more accurate. High, more natural colors, better overall feeling. However, inkjet technology is also used, but the tile products produced are quite different.

He said that this is because of the different analysis of the proportion of minerals contained in raw materials, some companies will adjust the proportion of mineral content after analysis, and then processing production, so that the tiles produced in the color and texture It will be closer to the expected plan. Consumers can also find differences in subtle areas after comparing products of the same type. (Welcome to pay attention to our WeChat public number: Jiuzheng ceramic sanitary ware net or jiuzhengtaoci, the latest and most professional industry information, investment agency joining information for you to continue to send, help your career development!)

According to the survey, it is revealed that in the course of home decoration, the tile problems encountered are endless. In this regard, Xiao Bian has conducted an in-depth understanding of the relevant issues and conducted a market analysis, hoping to provide you with the most practical tile purchasing strategy.

Difficulties: DIY users have a bit of a mess of tiles. DIY is one of the favorite ways for young people. This is also the case in home furnishings. Zhou ** lived in the east of Qilinmen City. She was working hard with her husband to build a wedding room. With the introduction of relatives and friends, they chose a familiar construction team. The way they packaged cleansing allowed him to taste the fun of DIY, but it was still difficult to explain.

“All the building materials have to be bought by ourselves. We have visited almost every building material store in Nanjing.” Zhou X describes the experience of self-decoration. “When buying tiles, there was no reminder from the delivery. It's not very smooth to the paving. The bricks are broken and it's very unsuccessful to exchange many representations. The workers are not familiar with the products and have not achieved the effect when laying. In short, it's very chaotic and I think it would be a headache.”

Delivery: The great difference in the degree of free replenishment is also very particular about ceramic tiles that are fragile and require extra care in the transportation process. At present, many consumers mention the delivery problem when they buy tiles, and sales staff will answer: “If you buy a brick at a certain amount, you can enjoy free shipping.” Do not know behind the “free”, hidden a lot of mystery.

"Delivery" and "delivery" are not the same concept. The latter refers to the delivery to the construction site. Xiao Bian understands that almost all tile brands provide “free shipping” services, but whether they can be delivered to you actually requires your questioning and confirmation.

“For tile brands that cannot be delivered to their homes, they sometimes charge a certain fee based on the floor. On the issue of replenishment, some tile brands only accept FCL return, and all packages are rejected. In this regard, Marco Polo solemnly promises. We provide free delivery and replenishment for consumers once, even if they are unpackaged monolithic bricks, and you enjoy the same treatment.In simple terms, when you receive goods, you only need to determine the type and quantity, if any Any other problems, all paid by Marco Polo, including the relevant damage." Marco Tang, general manager of Nanjing Tang Guoxi ceramic tiles said.

Paving: style collocation Qiao help on-site guidance more reliable from the style of choice to the number of purchases, and then to the shop, tile purchase is a complex process. Many DIY consumers choose more bricks from their own preferences and do not understand the attributes such as style grasping and brick material. These will bring a series of problems, such as the tiles and glazed tiles are not the same, there are differences in the seams and mix of tiles. As a result, the tiles do not reach the original effect, affecting the quality of home improvement.

In this regard, Xiao Bian found in visiting the tile market, the current first-tier tile brand will be equipped with resident designers in the store, you can bring your own floor plan to consult. They can provide a free type analysis, and then provide a reference based on your preferences, and some brands will help you free housing.

In dealing with paving problems, major brands have shown mixed performance. When Xiao Bian conducts literacy consultation as a consumer, Zhang Juan, the manager of Marco Polo Jinling International Home Stores, explained in detail that “Through considering these factors, we have established a professional technical team of more than ten people. They will appear together with bricks. At the customer's home, the site will be handed over to the bricklayers and will give guidance on the shop floor. After all, they are very knowledgeable about the products and have a lot of experience. The face-to-face exchanges on the ground will give you more confidence."