With the rapid economic development, more and more industries and enterprises will inevitably undergo transformation and upgrading. But for the industry transformation, it is often to promote the industry's faster growth, which is a desperate struggle for the enterprise. Without rebirth in the wave of transformation, it means death. Especially with the rapid development of the Internet, it has promoted the transformation of the traditional furniture industry.
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According to the furniture network, it is understood that the furniture industry is a typical traditional industry. Due to being too "traditional", this industry is also the slowest to integrate with the emerging format of e-commerce. When other consumer fields have been transformed by e-commerce several times, the local furniture industry has no real e-commerce.
And now the furniture e-commerce is beginning to unite with the traditional furniture industry. The key to the successful upgrade of furniture e-commerce lies in not only highlighting the traditional service and experience of furniture retail, but also embedding the front-end Internet ideas into the brand concept. Under such a background, furniture O2O thinking came into being.
If a customer wants to buy a Chinese dining table, he usually uses a search engine. When he enters keywords such as "table, Chinese", the search engine can display relevant product information at the forefront of the search. For customers, Internet search allows him to obtain the products he wants very accurately, and Internet companies can more accurately conduct behavior analysis and demand mining for users, and use the Internet to provide analysis to further increase the products of high concern. Promotion investment, which is very similar to the strategic thinking of the clothing industry to "explosion".
Because furniture is not FMCG, there is no repeat purchase rate for furniture. Therefore, finding customers is the most difficult. You need to find customers accurately and at low cost.
First, we use Internet search engines to find these customers accurately; second, we use Internet big data to analyze various data and update our business strategy at any time; third, the Internet can be focused, we can do our product sales very high. In this way, a single product can achieve a few hundred pieces or thousands of pieces a month. With the volume, the production end can be produced in a highly efficient way in the assembly line.
The disadvantages of the sales model of hypermarkets have been highlighted-the furniture hypermarkets under the traditional business model have to earn real estate money on the one hand and retail money on the other, which are finally reflected in the price of furniture, and profits are always digested by costs It is difficult to accept in the Internet age.
Furniture is different from some other online sales categories, and its mainstream consumers need to experience the product when buying. Furniture is generally more expensive and durable, so the shopping process is sensible, and customers need to repeatedly select and experience before they can make a purchase decision. The material, feel, smell, etc. of the furniture cannot be reflected in the pictures.
There is no way to provide perfect after-sales service simply for online sales. Commodities such as clothes and books are delivered to customers, and the transaction process is basically over. But the furniture still needs to be installed and repaired, and placing an order is only part of the sale.
The key to solving these problems is to return to the essence of furniture sales, so that customers can see, touch, smell, and experience the experience. The experience store plays an important role in the customer's order decision-making process and after-sales service. Two links are the most important in the furniture sales process.
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